I love logos. Logos are fun and fascinating.

They can distill an incredible amount of information about a company and its founders into a single artifact that needs to read as well in a 16 pixel browser tab or on a billboard.

Done well, they provide a glimpse into your taste, world view, business ethos, and attention to detail.

More startups are launching now than ever, which means we should see many more great logos! But, far too many startups still start with marks that feel very generic or an afterthought. Either way, the first chance to be remembered is lost.

Whether for a side project or serious venture, Logo Lab helps quickly generate logo ideas that feel considered and distinctive, based on systems that already know how to hold together.

The tools start from specific modernist frameworks (roughly 1950s–70s), borrowed from particular designers or studios, mostly for obscure or long-lost ventures.

↳Every tool turns the underlying concept into accessible parameters and curated presets.

↳Every output has a shareable URL, a PNG/SVG export, and the ability to embed it via iframe.

↳Every embed is a live preview — click any tool name to open it with full controls and exports.

The generated marks are starting points. Check distinctiveness, conflicts, and trademark availability before using any mark for a real company or product.

The historical references are included to show the design systems behind each tool, not to reproduce existing marks.

Keyboard: press J/K to move between sections, 1–9 to jump, T to return to the top.